Theo opens new Boux Avenue store in Nottingham

On Wednesday 3rd October Theo officially opened the 30th Boux Avenue store at the intu Victoria Centre in Nottingham, creating over 20 new jobs and becoming the first Boux store in the East Midlands.   Theo headed up to Nottingham to cut the ribbon of the new store in front of colleagues, customers and press who came to check out the latest product and opening day offers, as well as get their hands on goody bags and special gifts!

The good and the great of Nottingham’s media came down to celebrate the opening with Theo being quizzed on all things Boux, the state of the British high street and even a few Brexit questions in there too!

All the latest AW18 product was on show, including the latest addition, activewear.

Commenting after the ribbon cutting, Theo said:

“I'm delighted to officially open our 30th Boux Avenue store today - and our first in the East Midlands! It's been fantastic to catch up with the in-store team, and to hear from our customers what they're already loving about having Boux Avenue in Nottingham!"