BOUX AVENUE

Founded in April 2011, today Boux Avenue is recognised as a leading British lingerie, nightwear and swimwear brand. With a strong physical retail presence, a high-growth e-commerce platform, and established partnerships with major online partners, Boux Avenue collections are designed in-house in London.

Boux Avenue makes stunning lingerie accessible to everyone. Flattering, flirty and feminine, Boux Avenue offers oh-so-wearable styles in the latest colours, from the signature lace and exclusive embroideries found in our lingerie collections - which span from an A to an H cup - to the ultimate in stylish comfort in their nightwear and swimwear collections.

Boux Avenue prides itself on its superior fit, outstanding customer service and an inclusive size range up to an H cup. The expertise that goes into the fit of Boux Avenue products combined with the training & skill of the brand’s bra fit ambassadors in store ensures the optimum in comfort and support. In store, fitting suites come with a choice of three different light settings as well as a concierge button to be able to request alternative sizes. This attention to detail and high standard of customer service truly sets the brand apart.

BOUX AVENUE